Baby registry for independent baby shops: BabyWish Pro

Expecting parents walk into your shop, try the prams, fold the travel cot twice and ask about car seats. Then they go home and build their baby registry on a website that sends every one of their guests somewhere else. BabyWish Pro exists to close that gap: it lets an independent baby shop create the registry with the parents, in store, under the shop's own name, so the gifts lead back to the people who gave the advice.

Why the registry matters to an independent shop

For most families the baby registry is where the gift money of grandparents, aunts, friends and colleagues is decided. Large retailers know this: John Lewis runs its own Nursery List in the UK, and in the US a universal registry such as Babylist lets parents add products from any website onto one list. Both are useful to parents. Neither is built to send guests back to the independent shop where the family actually chose the pram.

Many independents still keep a paper list behind the counter, or tell parents to “send the list round” in a group chat. Paper doesn't travel: the guest who lives two hours away never sees it, and two people buy the same baby monitor because nobody knew it was taken. BabyWish Pro replaces the paper list with a digital registry that still belongs to your shop.

What BabyWish Pro is

BabyWish is a digital baby registry: a list of gifts, a link to share it, and guests who reserve what they will give so there are fewer duplicates. BabyWish Pro is the same tool, set up for a shop instead of a family:

• Unlimited registries. A normal BabyWish account has one registry. A shop account can create one for every family it serves.
• Your brand on every registry. Your logo appears at the top of the public registry, with the line “List prepared by” followed by your shop's name.
• A link with your name in it. Each registry lives at an address like babywish.app/shop/your-shop-name/code. You choose the shop name in the link; the code at the end makes each registry impossible to guess.
• Only your products. The registry contains what you put on it, nothing else.

How it works in the shop, step by step

1. Request activation. Register on BabyWish, tick “I'm a shop” and enter your shop's name. The BabyWish team receives the request, checks it and activates the account by hand.
2. Sit down with the parents. During the appointment or the visit, you create a new registry for the family and enter the parents' email address. That is all they need to give you: they don't register and they don't create an account.
3. Add the items together. You can enter each product by hand (name, photo, price, quantity, description, category and priority) or paste the URL of a product page, for example from your own website, to import its details. Each item can link to its page on your site.
4. Hand over the link. The parents share the registry by WhatsApp, text, email or a QR code on the baby shower invitation. Every guest who opens it sees your logo and your shop's name first.
5. Guests reserve. They pick a gift and reserve it with their name and email, without signing up. For the big items, such as the pram or the cot, the group gift lets several guests pledge a share each.
6. You prepare the goods. In your management area you see who reserved which item and in what quantity, so you can set stock aside for each family.

What the parents get

The family gets a tidy registry they can share in seconds, and they don't have to manage it: the shop does. BabyWish sends the parents an email when a guest reserves a gift, cancels a reservation or pledges towards a group gift, in the language of the registry. The BabyWish interface is available in eight languages (English, Italian, German, French, Spanish, Polish, Portuguese and Romanian), which helps when part of the family lives abroad. Parents don't get access to the management area: changes go through you, which keeps the registry consistent with what you can actually supply.

What it does for your shop

• Guests are sent to you, not to a marketplace. Items link to your own product pages, or to nothing at all. A normal BabyWish registry turns an item without a link into an Amazon search; a shop registry never does.
• Your brand travels with the link. Every guest who opens the registry, from the baby shower to the christening, sees your logo and your shop's name.
• Fewer duplicate gifts. Reserved items show as reserved, so two guests don't buy the same thing, and fewer gifts come back to you as exchanges.
• No account for the parents. Nothing to install, no password to forget, nothing that slows down the appointment.
• A clear view of reservations. You know which items to set aside for which family.

Not only for a new baby: baptisms and birthdays

Every registry has an occasion, which you choose when you create it: a new baby, a baptism or christening, or a child's birthday. The baby registry is still the most common case, but the same family often comes back when godparents and grandparents ask what to give for the christening, or when the first birthday comes round. You build those registries the same way, with your logo and your products.

What BabyWish Pro does not do

To be clear about the limits: BabyWish Pro is a registry tool, not a shop system. It does not connect to your till, point-of-sale or stock software, it does not sync stock levels, and it does not take online payments. BabyWish never collects, holds or handles money: guests pay outside BabyWish, typically when they buy in your shop. There is no dedicated app for the shop, no advanced reporting, and one login per shop rather than separate accounts for each member of staff. If parents are still deciding whether to register online or with a shop, our guide on an online or in-store baby registry sets out the trade-offs from their side.

Frequently asked questions about BabyWish Pro

Who is BabyWish Pro for?

BabyWish Pro is for independent baby shops and stores: nursery and baby equipment specialists, baby clothing boutiques and children's concept stores, in the UK, the US or anywhere else. It lets the shop create a gift registry together with the parents who come in, for a new baby, a baptism or a birthday, under the shop's own brand.

How do I activate BabyWish Pro?

Register on BabyWish, tick “I'm a shop” and enter your shop's name. The BabyWish team receives the request, checks it and activates the account manually.

Do the parents need to create an account?

No. The shop creates and manages the registry. Each shop registry asks for the parents' email address, so they receive the notifications about reservations, cancellations and group gift pledges, in the language of the registry, without registering.

Will the registry send guests to Amazon or other stores?

No. A shop registry contains only what the shop adds. Each item can link to the product page on your own website; an item without a link stays without a link. There is no automatic link to Amazon or any other store.

Does BabyWish take payments for the shop?

No. BabyWish never collects, holds or handles money. Guests reserve a gift or pledge towards a group gift on the registry, and payment happens outside BabyWish, for example when they buy in your shop.

Can I see who has reserved what?

Yes. In your management area you see who reserved which item and in what quantity, which helps you get the stock ready for each family.

Does BabyWish Pro connect to my till or stock system?

No. BabyWish Pro is a registry tool: it does not connect to tills, point-of-sale or stock management software, and it does not sync stock levels. The shop adds items to each registry directly.