BabyWish Premium: personalize your baby registry
A baby registry is mostly a list of strollers, swaddles and diapers. But it is also the first thing many of your guests see about your baby: the link lands in the family group chat, the coworkers' thread, the baby shower invitation. BabyWish Premium is for the parents who want that page to look and feel like theirs. It turns your BabyWish list into a personalized baby registry, with your photos, your colors and your words, and it adds the tools to run it as a couple and keep what your guests wrote. Here is every feature, what it does and when it helps.
What BabyWish Premium is, and what it is not
With the free BabyWish you already get the whole registry: items from any store, a link to share, guests who reserve gifts with no signup, and group gifts for the big-ticket items. If you are new to it, start with how BabyWish works. Premium sits on top of that. It is not a different app and not a subscription: it is one list that you have chosen to dress up and organize further.
Premium belongs to the list, not to your account. You turn it on once for that list, and it stays there when you change the occasion, for example from New baby to Baptism and later to Birthday, and when items are archived along the way. In the app, Premium features live in the same sections as everything else: Look, Share, Settings and Memories.
To be clear about the limits: guests still see the BabyWish banner on your public list, an account still has one list, the links on your items work exactly as they do on the free registry, and BabyWish never collects or holds money. Premium is about how your registry looks and how you run it, not about what it can sell.
Make it yours: the Look section
Everything in this group changes what your guests see when they open your link. In the Look section you pick an item, change it, and check the result in the preview before anyone else does.
Cover
A photo of your own at the top of your list: the ultrasound, the bump, the nursery you just finished painting, or the baby, once they are here. The Cover is also the image your guests see in the chat when you send the link, so it is the first Premium touch they notice, before they even tap. You choose what to show; a photo of a scan or of your child is your call.
Under Animated cover you can add a touch of movement on top of the photo: Twinkling stars, Drifting clouds or Floating. It stays still for guests who have turned on Reduce Motion on their phone, on purpose, and it does not appear in the link preview, which is a still image.
Design theme
The colors of the list your guests see and of the link preview. There are six ready-made styles (Classic, Sage, Sky blue, Peach, Lavender, Gold & ivory) or Your color: you pick one color, for example the one on your shower invitations, and BabyWish builds the rest of the palette from it, darkening the text where needed so the list stays easy to read. You never have to pick colors one by one.
Background pattern
A soft illustrated pattern repeated behind the content of your list: Woodland, Over the moon, Under the sea, Once upon a time or Watercolor. It is separate from the theme, so you can pair Sage with Woodland or Lavender with Over the moon. The pattern shows on the list itself, not in the link preview.
Title and subtitle
Below your list's title, Premium adds a subtitle of up to 140 characters: “Waiting for Leo, due in March”, or “Thanks for celebrating with us”. It is a small line, but it is what makes a page read like an invitation rather than a shopping list.
Welcome message and Welcome video
Every BabyWish list has a welcome text, the few lines guests read at the top. Premium adds a photo to go with it, or a Welcome video: a short clip of the two of you, the big sister announcing the news, a gender reveal. You don't upload the video to BabyWish: you paste a YouTube or Vimeo link, and the list shows it embedded. It is embedded so that guests who watch it don't pick up tracking cookies from those services. “Baby registry welcome message” is something parents genuinely search for; on BabyWish Premium the message can also have a face and a voice.
Your family
A block where you tell guests who is waiting for the baby: up to 600 characters of text and one family photo. It is the place for the people a gift list usually forgets, like the toddler who is about to become a big brother and the dog who has already claimed the spot next to the crib. “We're Emma and Josh. Mia, 4, can't wait to be a big sister” is the kind of line that gets read twice by grandparents.
Our story
Up to 8 photos, each with an optional caption, in the order you choose. Guests see them between your welcome message and your family. Use it for the moments that led here: the first ultrasound at 12 weeks, the bump month by month, the nursery before and after. Unlike the Cover and Your family, which are one photo each with a fixed role, Our story is a sequence you tell.
Look for each occasion
A BabyWish list can follow the child: a baby registry for the shower, then a baptism list, then a first-birthday list. Premium remembers the theme, color, pattern, subtitle, welcome text and video of each occasion, and brings them back when you switch back to that occasion. So the soft pastel look of the baby shower doesn't have to become the look of the first birthday, and it is still there if you return to it. Images are not part of this: the Cover, the welcome photo, Your family and Our story stay with the list whatever the occasion. Your items and reservations are never touched by a change of look.
Share it your way: the Share section
Most guests meet your registry as a link in a text, an iMessage group or WhatsApp. These features shape that first moment, and what happens when the link travels further than you planned. For wording ideas, see our messages for sharing your baby registry.
Link preview
When you send your link, WhatsApp, Telegram or a text message show a little card before anyone opens it: an image, a title and a line of text. BabyWish builds that card from your list on its own (title, date and Cover). With Premium you can replace it: your own image, a title of up to 70 characters such as “Leo's registry is ready!”, and a description of up to 160 characters. These three fields live only in the preview, never in the emails your guests receive. One practical detail: changes apply to links you send from then on, while links already sent keep their old preview.
PIN and visits
A code of 4 to 6 digits that guests type in before they can see your list. It is useful when the link goes into big group chats, such as a whole office or an extended family thread, and you would like a small extra step before the list opens. To be clear about what it is: the link itself, with its code that can't be guessed, is still the real key to your list. The PIN is an extra layer on top, not a private list, and it does not hide the link preview in the chat.
The same card shows how many times your list has been opened. It counts opens, not people: a guest who comes back twice counts twice, and the number never says who opened it.
List address
Instead of the code in your link, an address that is easy to say and type, like babywish.app/en/lista/for-olivia. It is the answer to a question many parents ask about registry sites: can I customize the URL? On BabyWish there is one condition, and it is deliberate. A name can be guessed, so the List address only exists while the PIN is on: anyone who guesses it stops at the PIN screen. Remove the PIN and the address is deleted too, and the name becomes free for anyone else. The link with the code always keeps working.
Two more things the app tells you, and they are worth knowing before you print anything. Don't send the PIN in the same message as the address, because together they open your list just like the link. And when you share the address, the chat preview shows the title, date and theme but no photo, since your Cover might be an ultrasound and the preview never asks for the PIN.
Printable QR card
A page you print from your browser with the title of your list, the date, two lines of text and a QR code that opens the list. Slip it into your baby shower invitations, put it on the gift table, or hand it to the grandparents who don't do links. There are three designs, chosen when you print: Classic, With photo (your Cover at the top, cropped at the top, center or bottom) and List colors (your Design theme and Background pattern). Our guide on how to plan a baby shower covers the rest of the invitation.
The QR code opens your list just like the link does, so give it only to people you would send the link to. If you print it while using the List address, changing or removing that address makes the printed cards stop working.
Plan it together: the Settings section
A registry is rarely run by one person. These three features, in your list's Settings, are about sharing the work and choosing how much you want to know, and when.
Partner access
Invite the other parent to manage the list from their own account. You enter their email, they receive an invitation, and they accept it from a BabyWish account with that same email address. From then on they can add items, keep track of gifts and thank-yous and personalize the list, just like you. Two things stay with you: deleting the list and managing access (inviting or removing the partner). There is one partner per list, and being someone's partner doesn't use up their own one list.
Surprise mode
Some parents would rather open the gifts without knowing who sent what. With Surprise mode on, you see what has been reserved, and how much a group gift has collected, but not who gave it: names and messages stay hidden in your list, in your emails and in the Thank-you tracker, for you and for your partner. Guests see nothing different. Nothing is deleted either: when you turn it off, after a confirmation, you find out everything.
Weekly round-up
During shower season the emails can pile up: one for every reservation, every cancellation, every contribution. The Weekly round-up replaces them with one email a week, to you and to your partner, with the gifts that came in, what changed and the thank-yous still to send. One email still arrives on its own: the alert when a group gift reaches its target, because that is the moment to go and buy it. If nothing happens in a week and there is nobody left to thank, BabyWish doesn't write.
Keep the memories: the Memories section
What stays once the gifts are unwrapped: the words people left, the thank-yous to send and, for a new baby, the news to share.
Wishes board
On a Premium list, when guests reserve a gift or chip in, they are invited to “Leave a wish for the family”, with a note that only the parents will read it. The Wishes board collects those messages in one place, with the name, the gift and the date, and you can print it to keep with the baby book. It also holds the wishes from earlier occasions you have archived, so a baptism list keeps the messages from the baby shower. Only you and your partner read it: it never appears on the public list. A wish lives with its gift: if a guest cancels the reservation or withdraws the contribution, their message leaves with it.
Thank-you tracker
Who gave you what, in one list, with a box to tick for everyone you have thanked and a CSV download if you prefer to write your cards from a spreadsheet. The tick is your own reminder: it records that you have thanked someone, it does not send anything to the guest. While Surprise mode is on, the tracker is closed and opens again, with every name, when you turn it off.
Birth announcement
For a New baby list only. When guests reserve a gift or chip in, they can tick “Let me know when the baby arrives”. Once your baby is here, you write a few lines, attach a photo, and BabyWish sends one email to the guests who asked for it, and only to them. It can be sent once per list, and it can't be changed afterwards: it is an announcement, not a newsletter. The email carries the link to your list, so it is also a gentle way to bring guests back to the gifts still open.
How to turn on BabyWish Premium
- Sign up for BabyWish and create your list, choosing the occasion: New baby, Baptism or Birthday.
- Open the Look section (or Memories) of your list. Until Premium is on, that is where the app shows what it adds.
- Press “Turn it on for free”. No payment and no card. Premium is active on that list straight away, and the app suggests the first two steps: pick a style and upload a cover photo.
The price shown is $9.90, one-time, and for now it is free. If you turn it on now, this list stays Premium even once Premium becomes paid. If you are still comparing registry sites, our look at Babylist alternatives sets out what the free BabyWish registry does on its own.
Frequently asked questions about BabyWish Premium
What is BabyWish Premium?
BabyWish Premium is the personalization you can turn on for one BabyWish list: a cover photo, a design theme, a background pattern, a welcome video, your family and your story, a custom link preview, a PIN, an easy list address, a printable QR card, partner access, surprise mode, a weekly round-up, a wishes board, a thank-you tracker and, for a new baby, a birth announcement. The free BabyWish registry stays free and complete; Premium adds the personal touches and the tools to run it together.
How much does BabyWish Premium cost?
The price shown in the app is $9.90, one-time. Right now it is free: no payment, no card. If you turn it on now, your list stays Premium even once Premium becomes paid.
How do I turn on BabyWish Premium?
Sign up for BabyWish and create your list. Then open the Look section (or Memories) of your list and press “Turn it on for free”. Premium is active straight away, and the app suggests where to start: picking a style and uploading a cover photo.
Is Premium for my account or for one list?
For one list. You turn it on once, for that list, and it stays with it when you change the occasion (new baby, baptism, birthday) and when items are archived. It is not a subscription and it does not renew.
Does the PIN make my registry private?
No. The link, with its code that can't be guessed, is still the real key to your list. The PIN is an extra layer for when you share the link in big group chats: guests type it in before they see the list. It does not stop the link preview from showing in the chat.
Does Premium remove the BabyWish banner or let me create more lists?
No. The public list keeps its BabyWish banner, each account still has one list, and the store links on your items work the same way. BabyWish never handles money, with or without Premium.
Can my partner manage the list with me?
Yes. Under Partner access you invite one person by email, and they accept from a BabyWish account with that same email address. Your partner can do everything you can, except delete the list and invite or remove the partner.