Guide + honest comparison

Amazon baby registry: how it works and how to create it

Amazon's baby registry is the best-known option: fast, free and backed by a huge catalog. Let's first walk through how to create it step by step, then when it's the right choice — and when a universal registry gives you something more.

How to create the Amazon baby registry, step by step

You create the registry directly from your Amazon account: add products from the catalog, share the link, and whoever wants to give a gift buys it on Amazon, which ships it to the address you set. Here are the steps to create it:

  1. 1Sign in to your account on Amazon and open the "Baby Registry" section (you'll find it under "Lists" in the account menu).
  2. 2Create the registry by entering your due date and the shipping address where you want the gifts delivered.
  3. 3Add products from the Amazon catalog with the "Add to Baby Registry" button, right from each item's page.
  4. 4Set the handy options: address hidden from guests, surprise gifts and the desired quantity for each product.
  5. 5Share the registry link with friends and family: they buy the gift on Amazon and you receive it at home.

For many families that's more than enough: if you already buy everything on Amazon, it's the simplest route. Still, it's worth knowing its limits before sharing it.

The 5 limits to know before choosing it

Amazon catalog only

No trusted local shop, no handmade items, no brands that don't sell on Amazon. If you want the nursery from a specialist store, it stays off the list.

Guests go through the Amazon checkout

Gifting means navigating the Amazon ecosystem: for less digital grandparents and relatives, a mandatory online purchase can become an obstacle (or a phone call to you).

No group gifting

A €600 stroller can't be split between six friends: either one person buys it, or it's back to the envelope with cash.

The purchase is locked in

Gift-givers can't choose where to buy: the same product might cost less elsewhere, or they'd rather hand it to you in person.

It's a cart, not your baby's page

The Amazon list is functional but impersonal: no baby name, countdown, or message for your guests. For some that's a detail, for others it's half the joy.

Amazon vs a universal registry: the comparison

Amazon baby registryBabyWish
CostFreeFree
Which storesAmazon catalog onlyAny store, including Amazon
Account for guestsAn Amazon account is needed to buyNo account: they reserve from the link
Group giftingNot availableYes, several people on one gift
Where you buyOn Amazon onlyWherever the gift-giver prefers
Personalized pageStandard listBaby's name, countdown, message

When the Amazon registry is the right choice

Honestly: if everyone in your circle already shops comfortably on Amazon, its catalog is all you need and you don't care about group gifting, the Amazon registry does its job — with fast deliveries and periodic perks for those who use it, there's no need to switch on principle.

The best of both: Amazon products inside BabyWish

You don't have to choose between Amazon and everything else. On BabyWish you paste an Amazon product link and the list fills itself in with title, photo and price: guests see the gift, reserve it without an account, then decide whether to buy it on Amazon or elsewhere. You keep one single list, with everything in it.

Frequently asked questions

Is the Amazon baby registry free?

Yes, creating it is free: you just need an Amazon account. BabyWish is free too, with no catalog lock-in.

Can I add Amazon products to BabyWish?

Yes: paste the product link and BabyWish automatically imports title, image and details when available. The gift-giver can then buy it on Amazon or wherever they prefer.

Do guests need to sign up on BabyWish?

No. They open the list link, pick a gift and reserve it with their name and email: no account, no app to install.

How does group gifting work?

For big gifts (stroller, nursery) several people contribute the amount they prefer until the total is reached. On Amazon this option doesn't exist.

Can I use both lists?

You can, but two lists confuse your guests and bring duplicates back. Better one single list that accepts products from anywhere, Amazon included.

Also read the complete baby registry guide

Best free online baby registry: guide and comparison