Your baby registry, free.

No duplicate gifts. One baby registry.

Add gifts from any store and share one link. Family and friends reserve without creating an account.

No subscription, no commission on gifts.

Example registry

Expecting Emma

Sleep sack

$39.00

Available

Cotton onesie set

Reserved by Aunt Laura

Stroller · group gift

$160 pledged of $400

See what guests will see
Free for everyoneGifts from any storeNo account for guestsAvailable in 8 languages

How to set up your baby registry in three steps

BabyWish brings your baby registry together in one list to share with the people who love you.

1. Choose

Add what you need

Create your registry and paste product links, even from the Android app or Chrome extension. You can also add a gift by hand.

2. Share

Send one link

By WhatsApp, email or however you like. The registry stays updated at the same link.

3. Track

Spare everyone the guesswork

Guests reserve with a name and email and buy wherever they like. You see what's been chosen.

Gifts from any store,
including group gifts.

From small extras to big-ticket gifts, it's all in one place.

No store pushed on you

Products from any store, handmade finds, and gifts bought in person.

Even a gift you plan together

Everyone pledges a share. The money changes hands directly with you, outside BabyWish.

The registry opens with your link

It doesn't show up in search engines. Anyone with the link can see it.

Also for a baptism or a birthday

Your registry grows with your child: when the baptism or the birthday comes round, switch the occasion and keep sharing the same link.

Baptism and christening registry

Godparents and grandparents always ask what to give. Your registry shows what you would love, and nobody buys the same gift twice. Planning a naming day instead? Give the occasion its own name.

Birthday registry

From the first birthday on: toys, books and clothes in the right size, from any store. Guests see straight away what is already taken.

Create your free registry

Premium registry

A registry that feels like yours

Your registry stays free. Premium makes it yours: a cover photo and your own colors, a welcome with a photo or video, access for your partner, surprise mode, and a birth announcement to everyone who sent a gift.

During launch, Premium is free to turn on, and your registry stays Premium even once Premium becomes paid.

Create your registry and turn on Premium
  • Cover
  • Partner access
  • Surprise mode
  • Birth announcement

BabyWish in numbers

over
1,200
registries created
over
14,800
items added
over
3,600
gifts reserved by guests

BabyWish data, November 2026

Start your baby registry with the first gift.

Build your registry a little at a time and share it whenever you're ready.

BabyWish Pro

Run your shop's family gift registries with BabyWish Pro

For independent baby and kids' shops: build a branded registry with each family in store, for a new baby, a baptism or a birthday. Guests reserve gifts without signing up, and the registry only lists your products.

Discover BabyWish Pro

What is BabyWish?

BabyWish is a free app for creating your online baby registry, with gifts from any store you like. It is built for the way people actually shop: the stroller from one store, the nursery print from another, the tiny things from wherever they turn up. You create an account, add gifts from anywhere, and get one link to send. Guests open it, pick something and reserve it with a name and an email — no sign-up, no app, no password to reset. As soon as a gift is spoken for, everyone else sees it is taken, which is how families stop giving the same thing twice.

It costs nothing: the features that make the registry work are free, and Premium, the optional personalization, is free to turn on for now. BabyWish earns from affiliate links on some stores, so a purchase can pay us a commission without costing your guest a cent more. For the big-ticket gifts, several people can chip in: they pledge an amount, the progress bar fills, and the money moves directly between them and you — no processing, no fee, no waiting for a payout. Your registry stays out of Google and off any public directory, so the link you send is the only way in. Send it to the people you would invite, and remember it works for anyone they forward it to.

As of November 2026, families have created over 1,200 registries with over 14,800 items on BabyWish, and guests have reserved over 3,600 gifts, in 8 languages.

Baby registry questions, answered

How does a baby registry work?

A baby registry is the list of gifts expecting parents want to receive, shared with the people who want to give one. On BabyWish it takes minutes: add items by pasting a product link from any online store, get a unique link, and send it to family and friends. Whoever opens the link reserves what they want to give without signing up, the item is immediately marked unavailable to everyone else — so nobody buys the same thing twice — and you get an email every time something is reserved.

Is BabyWish really free?

Yes, BabyWish is free: creating a baby registry, adding items, sharing it and receiving reservations costs nothing, and Premium, the optional personalization, is free to turn on for now. We also take no commission on gifts, because payments never touch BabyWish: guests buy wherever they like and give the gift to you directly. Nothing to cancel, no card on file.

Do guests need an account to reserve a gift?

No, guests never need an account to reserve a gift, and this is the part relatives notice first. Anyone with the link opens the registry, picks a gift and reserves it by leaving a name and email, and a message if they want. No account, no password, no app to install. The email is only used to send a reservation reminder and stays hidden from you, so the surprise is safe. The item is immediately marked as taken for everyone else, and you get an email.

Can I add products from any store?

Yes, on BabyWish you can add products from any online store: paste the product page address and the name, image and price fill in automatically, from Amazon links and many other sites too. If a site can't be read, or the gift doesn't exist online, you can add the item by hand with a name, price and a note. Guests buy wherever they like — BabyWish doesn't push any store.

How does group gifting work on BabyWish?

Group gifting on BabyWish collects pledges, not payments. You add the item and its price; each guest says how much they want to contribute and sees in real time what is still missing. The money is settled directly between the guests and you — no payment processor, no service fee, no percentage skimmed off the car seat.

Is my baby registry private?

Yes, your BabyWish registry is private: every registry lives at a secret, randomly generated address, so only the people you send that link to can see it. Registries are never indexed by search engines and are not listed on any public page of the site. Data is hosted on servers in the European Union.

What is a universal baby registry?

One registry that holds gifts from every store instead of a single retailer's catalog. You paste links from wherever you shop, guests see one page, and each of them buys from the store the gift came from. It is the difference between building a registry around what you want and building it around where the registry happens to live.

Amazon and Target give me a welcome box and a completion discount. Why use BabyWish?

Because a store registry holds only that store's catalog, and your list rarely does. Keep the store registry for its perks if you qualify — those are the retailer's terms, not ours — and use BabyWish for everything: the Etsy mobile, the boutique crib, the Amazon stroller, on one link. The two do not sync, so check gifts off in both.

When should I create my baby registry?

Most parents build the registry before the baby shower and share it with the invitation, which in the US usually means somewhere in the late second trimester or early third. Earlier is fine: a registry you start at 20 weeks gives you months to add and remove things, and BabyWish lets you keep editing after you have shared the link — guests always see the current version, not the one you sent them.

How do I share my registry?

You get one private link. Text it, put it in the family group chat, email it, add it to the baby shower invitation, or share it on WhatsApp with relatives overseas. The link previews with your first name and a picture card, so people know what they are opening. You can also post it in a private group — just remember that anyone holding the link can see the registry.

Can I use BabyWish outside the United States?

Yes. BabyWish does not sell or ship products. Guests buy from the linked store, whose shipping options, payment methods and restrictions apply. The interface is available in English, Italian, German, French, Spanish, Portuguese, Polish and Romanian.

What happens to my registry after the baby is born?

Your registry stays yours after the baby is born. Reserved items keep showing who claimed them, which is what you want when you sit down to write thank-you notes. For a christening or the first birthday, switch the registry’s occasion and keep the same link; if you want those guests to see only what the new occasion needs, archive the earlier gifts first — they stay in your history. Nothing expires and nothing is deleted on a timer.

Can I use BabyWish for a baptism or a birthday too?

Yes. Besides the baby registry (which also covers the baby shower), you can switch your list to a baptism or christening registry, or to a kids' birthday registry. You don't open a second one: when the next celebration comes, you change the occasion of the same list and the link you share stays the same. To start fresh, archive the earlier gifts first: they stay in your history, and guests only see the new wishes. Categories follow the occasion — keepsakes and books for a baptism, toys and experiences for a birthday — and for a naming day or any celebration with its own name, you can give the occasion the name you use.

I run a baby shop: can I use BabyWish for my customers' gift registries?

Yes, with BabyWish Pro, built for independent baby shops. You create one registry per family, for a new baby, a baptism or a birthday, with your shop's logo and only the products you add, with no links out to Amazon. Reservation notifications go to the parents, who don't need to sign up. To get it, register and tick "I'm a shop": the account is active straight away.

Activate BabyWish Pro
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