Baby registry: now you can add gifts from any online store, not just Amazon
Until recently, adding a gift to your baby registry with the name, price and image already filled in meant pasting an Amazon link. Every other store had to be entered by hand, item by item: title, price, photo, all typed in yourself. That's no longer the case: you can now paste a product link from pretty much any e-commerce site, and BabyWish will try to fill it in for you.
Why sticking to Amazon only never quite made sense
Plenty of genuinely useful baby items aren't on Amazon at all, or not in the version a mum has actually set her heart on: a piece from a small independent brand, an item on sale on Zalando, a stroller only available on the local shop's own site, or a gift chosen by grandparents living abroad who buy from their local store.
Before, all of that meant one path only: opening the “add item” form and typing every detail by hand. It worked, but it added needless friction right at the moment, building the registry, when you want things to move as fast as possible.
How import from any site works now
The mechanism is simpler than it sounds: when you paste a link, BabyWish reads the same information that site publishes to generate the preview when you share the product on WhatsApp or Facebook, name, image, price, description. No special access to the store is needed: it's public data that most modern e-commerce sites already expose.
If the site is Amazon, BabyWish still uses its dedicated reader, which is more precise on price and availability. For every other store, a new general-purpose reader takes over, built specifically to adapt to page layouts that vary widely from site to site.
How to add a gift from any site, step by step
The flow is identical to the one you already know from Amazon, just wider in scope now:
1. Open “Manage registry” and click “Add item”.
2. Paste the product link into the dedicated field, from whichever online store it comes from.
3. Review the automatically filled-in details: name, price, image, description.
4. Adjust anything you need, category, priority, notes, and save.
What happens if a site doesn't provide all the data?
Not every site publishes the same information at the same level of detail: some smaller stores, or pages with particular protections, may only return part of the data, maybe the image but not the price. In those cases, BabyWish fills in whatever it can find and leaves the rest blank, ready to complete by hand in a few seconds. It's never a blocking error: the item can always be saved.
There's also an automatic safety check working behind the scenes: before trying to read a page, BabyWish verifies that the link points to a public, reachable address, automatically discarding invalid or potentially unsafe links, without you having to think about it.
Amazon import stays exactly the same
If you're used to importing an entire Amazon wishlist in one go, nothing changes: that feature keeps working exactly as before, item by item, with nothing to redo by hand. What's new is everything Amazon didn't cover before.
To see how the rest of your BabyWish baby registry works, from group gifts to notifications, there's a full overview at how BabyWish works. And if you're still deciding between BabyWish and a traditional Amazon wishlist, the direct comparison is in BabyWish vs Amazon wishlist.
Frequently asked questions
Does it work with any website?
In most cases, yes: BabyWish reads the same information a site publishes for social media previews (name, price, image, description). Some particularly locked-down or poorly structured sites may not provide every field, but you can always finish filling in the item by hand.
Has Amazon import changed?
No, it still works exactly as before, including bulk import of an entire Amazon wishlist. What's new is only the links from every other store, which used to have to be entered by hand.
Do I still need to check the imported data before saving?
Yes, it's always worth a quick check: some sites show outdated prices or images. Every field stays editable even after automatic import, so you can correct anything before adding the item to your registry.
Can I add a gift without using a link?
Yes, the add-item form always allows fully manual entry: name, price, image and description, no link required.
Is it safe to paste a link from a site I don't know?
Yes: before reading the page data, BabyWish automatically checks that the link points to a public, reachable website, and it discards invalid or suspicious addresses on its own.